Starbucks launched a new rewards program in early 2026, introducing a new tier system and exclusive perks.
We set out to let the world know that their star points could now go further.
Starbucks Next Gen Loyalty
Art Direction
Agency: Conscious Minds Studios
CD: Tabatha Biggerstaff ACD/CW: Sam Kellie
ACD/AD: Bolora Munkhbold AD: Cooper Slack