Filter  Art Direction, Photography
Art Director & Photographer
based in Seattle, Washington.

Starbucks Holiday Campaign

Conscious Minds Studios 

For the launch of the ‘25/’26 Holiday drink menu, we rented out one of the most historic hotels in the Pacific Northwest to take consumers on a nostalgia journey like no other. Alongside the drink launch were merch items that took the internet by storm, with various owned content reaching 25M+ total views across social channels in less than 24 hours. 








“67 is gone and a way of the past... move aside Stanley Cup, there’s a new beverage holder sweeping the nation...” - The Today Show




The biggest brands copied us.


Fans made their own versions of the cup.




The Bearista’s went up on eBay and StockX the same day.


We sparked a culture wave of user generated content.

Starbucks Holiday ‘25/‘26
Art Direction

Agency: Conscious Minds Studios
CD: Tabatha Biggerstaff
ACD/AD: Ray Zhang
CW: Emily Friedman
AD: Cooper Slack

coopergslack@gmail.com
@coopslack