Miller Lite Localization Icons

NCAA March Madness, California, St. Patrick’s Day

Arc Worldwide

We created market-specific illustrations for Miller Lite, blending the iconic can graphic with symbols and cues unique to the local market or occassion.











Miller Lite Localization

Art Direction

Illustration: Pedro Oyarbide
CD: Bianca Bertolini / ACD: Mandy Lattin, Natalie Seyfarth
AD: Cooper Slack, Bethany Holdcroft
CW: Bryce Wergin


coopergslack@gmail.com