We created market-specific illustrations for Miller Lite, blending the iconic can graphic with symbols and cues unique to the local market or occassion.
Miller Lite Localization
Art Direction
Illustration: Pedro Oyarbide CD: Bianca Bertolini / ACD: Mandy Lattin, Natalie Seyfarth AD: Cooper Slack, Bethany Holdcroft CW: Bryce Wergin