Filter Art Direction, Photography
Art Director & Photographer
based in Seattle, Washington.
based in Seattle, Washington.
Miller Lite ElectroLites
*Spec Campaign*We set out with a clear goal: to become the go-to beer for runners and athletes looking to celebrate their hard-earned victories. A Great Tasting–Less Filling beer that fits a healthy lifestyle.
Introducing Miller Lite ElectroLites and Carb Gels. Beer-flavored performance nutrition for endurance athletes.
We released limited-edition electrolyte and gel packets for runners.
We challenged athletes on Strava to get out and join a local run club this fall.
The reward? Free post-run Miller Lite for you and your friends.
We took over famous recreational tracks in NYC, Chicago and LA.
We reminded marathon runners that a hard earned Miller Lite(s) is at the end of your 26.2 mile effort.