An Art Director & Photographer
based in Seattle, Washington.
based in Seattle, Washington.
Miller Lite Beer Mile
*Spec Campaign*We set out with a clear goal: to become the go-to beer for runners and athletes looking to celebrate their hard-earned victories. Our strategy? Position our low-calorie beer as the perfect post-run reward—Great Taste, Less Filling, and aligned with their active lifestyles.
Introducing The Miller Lite Beer Mile. A one mile race in 6 different cities.
12 oz. 4 laps.
A chance to win free beer for life.*
The Beer Mile race requires competitors to finish (1) 12 oz. Miller Lite over the one mile course. The winner taking home the coveted prize of free beer for life.*
We tapped into our new roster of all-stars to help us promote and host our event across 6 major cities.
We released limited-edition electrolyte and gel packets for runners.
We challenged athletes on Strava to get out and join a local run club this fall.
The reward? Free post-run Miller Lite for you and your friends.
We took over famous recreational tracks in NYC, Chicago and LA.
We reminded marathon runners that a hard earned Miller Lite(s) is at the end of your 26.2 mile effort.